Hey, We’re Adduco

A Media Company that Loves Making Conversation.

How We Started

Adduco started off the back of a 3B1 notebook in November 2012, quickly growing to a squad of 12 millennial minds. As a company we were built in an unconventional manner and thus apply an approach unique to the industry – leveraging social followings and different content delivery methods. The core team built out a name for helping brands and communities define their points of difference and reach new heights with social media, starting in Nelson NZ and gradually branching out nationally. 

Moving With the Times


We kept our heads above water in the agency world by remaining nimble, adaptive and forward-thinking. We continually strive to be at the forefront of engaging select markets, bolstered by our home-grown network of social communities that cover teen, sport, celebrity, retail categories and more. With our expertise and experience in creating and distributing constant viral content, brands come to us for a little bit of our special sauce. Taking advantage of our various outlets and companies within the Adduco network, we can put brands in front of millions of people in organic and entertaining ways. 

How We’ve Progressed

We’ve sat as a web design house, social advisory, full-service agency and everything in-between. While these bolt-on services are quickly commoditised or replaced for the better, what hasn’t changed is what Adduco is known for and what we do best – spinning a brand story and putting it in front of millions of people on social media.

Today our media influence is driven by a network of fanpages (19m+ in reach) and our ‘TeamAdduco’ label of managed celebrity influencers (9m+ in followers). With over 5 years of insight the Adduco leadership team has published content for more than 130 brands and consulted with government, enterprises, companies and communities in defining their point of difference on social media.

Looking into the Future…

Adduco is establishing new standards in influencer management with the most advanced data-oriented software for running influencer campaigns, Adduco Platform. Platform soft launched in Dec ’17 to 1,100 beta users, helping brands large and small easily navigate successful campaigns.

We look to continue to grow our influence and network, keeping us and our clients ahead of the game.

 

About Adduco

Adduco Media Group enables brands to reach millions in minutes. Our passion is handling social and digital media campaigns for forward-thinking brands.

Today, Adduco is establishing new standards in influencer management with the most advanced data-oriented software for running influencer campaigns, Adduco Platform. Our media influence is bolstered with a network of fanpages (19m+ in reach) and our ‘TeamAdduco’ label of managed celebrity influencers (9m+ in followers) that we aggregate, create and distribute branded content throughout.

Results

Here’s a quick look at Adduco clients and case studies.

Bayleys Real Estate had a hot residential development to market and came to Adduco with the objective of creating a blanket of buzz and intrigue around it with a plugin campaign.

Results
2.49m Impressions
14,939 web-prospectus Clickthroughs
2,182 shares on content

The Tasman Makos are one of our favourite friends – during our time with them we’ve seen them to two finals over both seasons. With collabs, livestreams, photo filters, interviews and fan-art we’ve loved getting behind the boys. #FinzUp

Results
5,101,155 rugby fans reached with 312 posts
50.26% increase in page audience
63,698 link clicks

 

Wow, you’re curious! Perhaps it’s time we had a chat?